I have since it began operations a couple of years ago (eons in internet time) used the Mevio site Podsafe Music Network.

It allows me access to a huge library of new musical talent quickly and easily but every time I log on I get either sad or angry.

Why such emotion? Well what I see is one huge lost opportunity that does a disservice to the artists, podcasters and end users that visit the site.

It fails to deliver on so many levels it shouldnt even exist but just like Microsoft a few years back, there simply was nothing to better it, so it stayed at the top of the pile.

Well that surely doesnt cut it any longer does it?

Am I the only one that sees huge opportunity for the artists to connect with new audiences that will then purchase their music? Podcasters to feature and connect with bands and their communities as well as ways to obtain their tracks with even greater ease and finally end users to be able to interact with the music and the podcasters playing it in new and exiting ways?

This could all be done with only a little re-programming but it could also be done in a way that actually generates several good quality sustainable income streams for the site.

I am surely not the only one that wants to see this site continue and in fact prosper in the world of new media that Mevio wants to play a big part in?

This site, unloved and maybe unwanted by Mevio is the one part of the company that could be profitable, popular and stand the test of time. Wake up Mevio, act to save this site, it could be the one thing that saves you once the venture capital dries up.

Podshow was centre stage at the dawn of the new media revolution, now where is it in relation to the Revision 3’s of the world?

WAKE UP MEVIO - Before its too late!!!!

Death and Deaths Dog from Family Guy

Earlier today Steve Jobs failed to take part in an important conference call by Apple detailing its financial state. The news in that call was that Apple shareholders can expect lower returns in the coming year. This was rather unexpected news considering the increase in sales of the mac and iPhone lines. Steve was recently diagnosed with pancreatic cancer posing questions on his state of health and his future at Apple.

This sounds dire for Apple and the Apple community, far less Steve himself. What does the future hold?

Now I wonder, was this story generated to create buzz for the newspaper, I mean we all know they’re not doing so well now that there is so much more truth out there these days or maybe  the journalist (is he worthy of that title?) received some backhander from a competitor looking to make the market jumpy and affect the stock price. It would’nt be the first time its happened and Apple is making some pretty big inroads to a number of markets.

It turns out that Mr Jobs has only participated in these calls three times out of the last 11 calls and then only to deliver bad news. So his non-appearance isn’t a surprise, in fact its expected and maybe hoped for!

More good news is that there are some pretty big announcements coming on new Apple products. Th downside of that is it always has a hit on profits due to initial costs of manufacture, advertising, etc. Nothing to do with Steve Jobs health or his future at Apple, which I guess is pretty secure.

So you see this is a non-story, a manufactured soundbite to titilate the palate of the blog readers of the world that crave a new story to interest them in what is a sea of bland reporting.

We allow ourselves to be taken in by such mis-information all the time. The headline becomes more important than the story.

We rush past news stands, we half listen to the evening news headlines, we zip through the lists of news items on our RSS readers and we miss what is REAL.

I am growing tired of the non-news, are you?

And just for clarity on Steve Jobs. He’s not dying, just delivering a new iPhone 3G to Mr Death himself. Hey everyone wants one! DONT THEY?! (Death has gone for a white one to kick his look up a notch, all that black was making him depressed! LOL)

Take care and dont just accept the news as its laid in front of you, not everyone is honest.

Add your comments and let me know what you think of this article.

Boots The Chemist Logo

I think the ad team at Boots (a drug store in the UK) have made most unpalatable offer of the year via a TV ad.

Two for the price of one….on home pregnancy kits. (Click Here)

And home pregnancy kits that tell you 6 weeks earlier than normal if your up the duff.

So go for it!, Shag your brains out this summer because you can always have an early abortion!

That seems to be the message I get from that ad.

Maybe you could have thought that one through a little more?

I mean two for one on home pregnancy kits, not a good move no matter how you try and sell it.

Well done Boots

Next week Buy haemorrhoid cream and get KY jelly free LOL

P.S. I know that this ad is probably directed towards those trying to have a kid who are doing all they can to conceive. However it was presented in such a cold way without even a hint of that purpose that it was easy to draw other conclusions without a lot of time to think about it, so hence gave out the wrong message in my opinion.