Earlier today Steve Jobs failed to take part in an important conference call by Apple detailing its financial state. The news in that call was that Apple shareholders can expect lower returns in the coming year. This was rather unexpected news considering the increase in sales of the mac and iPhone lines. Steve was recently diagnosed with pancreatic cancer posing questions on his state of health and his future at Apple.
This sounds dire for Apple and the Apple community, far less Steve himself. What does the future hold?
Now I wonder, was this story generated to create buzz for the newspaper, I mean we all know they’re not doing so well now that there is so much more truth out there these days or maybe the journalist (is he worthy of that title?) received some backhander from a competitor looking to make the market jumpy and affect the stock price. It would’nt be the first time its happened and Apple is making some pretty big inroads to a number of markets.
It turns out that Mr Jobs has only participated in these calls three times out of the last 11 calls and then only to deliver bad news. So his non-appearance isn’t a surprise, in fact its expected and maybe hoped for!
More good news is that there are some pretty big announcements coming on new Apple products. Th downside of that is it always has a hit on profits due to initial costs of manufacture, advertising, etc. Nothing to do with Steve Jobs health or his future at Apple, which I guess is pretty secure.
So you see this is a non-story, a manufactured soundbite to titilate the palate of the blog readers of the world that crave a new story to interest them in what is a sea of bland reporting.
We allow ourselves to be taken in by such mis-information all the time. The headline becomes more important than the story.
We rush past news stands, we half listen to the evening news headlines, we zip through the lists of news items on our RSS readers and we miss what is REAL.
I am growing tired of the non-news, are you?
And just for clarity on Steve Jobs. He’s not dying, just delivering a new iPhone 3G to Mr Death himself. Hey everyone wants one! DONT THEY?! (Death has gone for a white one to kick his look up a notch, all that black was making him depressed! LOL)
Take care and dont just accept the news as its laid in front of you, not everyone is honest.
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